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馃帍learn fast with Course Social Media Content Strategy by Tube Ayuda..馃憞



馃惐‍馃弽learn fast with  Course Social Media Content Strategy by Tube Ayuda..

Course Description
Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention.

That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy.

This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

Frequently Asked Questions

What content should I post on social media?

It’s important to post regularly on social media – but that doesn’t mean you should just post anything! Posting boring, off-topic, or irrelevant content will only damage your brand. Instead, you should post content that passes 3 tests: First, it should be engaging enough to capture people’s attention. Second, it should be consistent with your overall marketing strategy. Finally, it should be relevant to your target audience. Content that ticks these 3 boxes will stand the best chance of being viewed and shared.

How do you write a good social media post?
Make it interesting. Even if the topic’s technical, the way you write about it should make it feel exciting. Having a unique angle could set your brand apart, so try to find a new and different way of saying things, instead of just copying others. Your content should also be relevant and targeted. Knowing your audience is key to that aim, so think about how your posts can add to your followers’ lives – maybe telling them something they didn’t know; maybe just injecting some comedy into their day!

How do you develop a social media strategy?

You’ll need to identify your target audience; research, surveys, and tools like Facebook Audience Insights all help build a deeper understanding of who’s interacting with your content. Be clear about your objectives – are you aiming for enhanced engagement, direct conversions, or something else? You could create a mission statement to define your key objectives, and KPIs to measure your success. Finally, competitor research is vital – ask what works, and what doesn’t, then learn from the best and avoid repeating other people’s mistakes!

How do you become a social media strategist?
Taking this course is the perfect way to start, then you can build on your new knowledge by looking at how big brands use social media to stay visible to their customers. Next, you’ll need to practice your skills on real-world projects. Fiverr is the perfect platform to connect with business owners who need help building their social media presence. You probably won’t start working with world-famous brands right away, but you can learn from what they do and apply the same techniques for your buyers’ businesses.

What makes a good social media strategist?
Patience is one of the key skills you’ll need to be a successful social media strategist. If you’re executing strategies as well as creating them, then it can be tempting to jump right in and start posting! But it’s important to invest time in research, looking at your target audience and competitors before tailoring a strategy to suit your client’s brand positioning. A good strategy could shape your client’s online presence for months, or even years, so it’s important to take the time to get it right!

What is the role of a social media strategist?
Your first role will be creating social media strategies that align with the company’s aims and brand strategy. There’s a lot of cross-over between social media strategists and social media managers, since many strategists also execute their strategies. This involves planning and composing posts to include the most eye-catching images and engaging copy. You might choose to work with other experts, like graphic designers, image editors, or copywriters; you could even manage a team of specialists to deliver the very best results for your clients.



Course Syllabus

CHAPTER 1
Course Introduction

1. Welcome (1:19)
Course DownloadsCHAPTER 2
Setting Objectives

2. Marketing Funnel (2:15)
3. Key Performance Indicators (0:47)
Quiz: Setting ObjectivesCHAPTER 3
Identifying your Target Audience

4. Marketing Personas (3:37)
5. Customer Research (1:45)
6. Facebook Audience Insights (6:45)
7. Survey Monkey (5:56)
8. Empathy Mapping (2:34)
Quiz: Identifying your Target AudienceCHAPTER 4
Defining your content strategy

9. Content Mission Statement (2:24)
10. Researching Competitors (8:47)
11. Content Pillars (4:53)
12. Identifying Post Types (4:50)
Quiz: Defining your content strategyCHAPTER 5
Executing on your content strategy

13. Executing on your Content Strategy (0:39)
14. Planning your Posts (7:57)
15. Selecting Visuals (3:34)
16. Writing Copy (2:33)
Quiz: Executing on your content strategyCHAPTER 6
Creating an efficient process

17. Creating an Efficient Process (0:16)
18. Reusing content (2:19)
19. Getting Help (10:11)
Quiz: Creating an efficient processCHAPTER 7
Measuring and Optimizing

20. Measuring Performance (0:29)
21. Facebook and Instagram Analytics & Insights (6:42)
22. Multi-channel content strategy (0:40)
Quiz: Measuring and OptimizingCHAPTER 8
Conclusion

23. What we learned (1:27)CHAPTER 9
Final Quiz





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